I have the pleasure of knowing Gabe Zickermann quite well as the leader of the NYC Fall program for the Founder Institute. I am developing a start-up right now through that incubator. He treated us to his presentation on gamification a few weeks ago. The idea of gamifying customer experiences is already intriguing to me, Gabe’s talk made it even more appealing.
Unfortunately, I have to say that the book version of his ideas does not hold a candle to his in-person presentation. While I had hoped that it would provide lots more examples and even some tactical approaches to go about thinking how to gamify a specific business, it did not. It remained a very high-level overview of the history and general concepts of gamification. This book is a perfect example of an article being stretched too far.
I highly recommend that people think about booking Gabe as a speaker. He is entertaining and this topic is pertinent to the Future of Business. Gabe will help your group to think about engaging with customers in new ways.