Book Review – Game Based Marketing

I have the pleasure of knowing Gabe Zickermann quite well as the leader of the NYC Fall program for the Founder Institute. I am developing a start-up right now through that incubator.  He treated us to his presentation on gamification a few weeks ago.  The idea of gamifying customer experiences is already intriguing to me, Gabe’s talk made it even more appealing.

Unfortunately, I have to say that the book version of his ideas does not hold a candle to his in-person presentation.  While I had hoped that it would provide lots more examples and even some tactical approaches to go about thinking how to gamify a specific business, it did not.  It remained a very high-level overview of the history and general concepts of gamification.  This book is a perfect example of an article being stretched too far.

I highly recommend that people think about booking Gabe as a speaker.  He is entertaining and this topic is pertinent to the Future of Business.  Gabe will help your group to think about engaging with customers in new ways.


3 responses to “Book Review – Game Based Marketing

  1. Pingback: Tweets that mention Book Review – Game Based Marketing | Future Business --

  2. he authors’ overview of the Boy Scouts’ system of badges is very timely in this age of Foursquare and services such as Badgeville that offer recognition programs to let website owners direct and reward visitors’ behavior through public acknowledgement of their actions. Their chapter-long overview of frequent flyer programs that they call “The Ultimate Funware” is thorough and provides useful gems such as an observation that shifting direct action-reward relationships (“buy 10 coffees, get 1 free”) to abstract point systems provides marketers with greater scalability of their loyalty programs. The head-scratching moment comes soon after, when on one page the authors rave about how airlines’ frequent-flyer programs create strong customer loyalty only to follow with a photograph of one of the authors’ own reward cards, not fewer than 16. One would also wish that authors had added texture to the book – one that is largely about loyalty programs – by referencing any of the numerous studies on frequent flyer program design published elsewhere over the past two decades.

  3. Pingback: Episode 10 – Gamification (Part 3) – Introducing Gabe Zichermann » Gaming and Liberty

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