twebevent – video and Twitter

twebevent_faviconEvents have been hit hard.  The perfect storm of the down economy, the stigma of business meeting travel, and the advance of technology have led to a sudden change in the events industry.   Less expensive unconferences and virtual conferences are booming.  Virtual components are being added to in-person conferences to help reach those who cannot travel.

Thanks to many great online tools, it is possible to collaborate and contribute in meaningful ways without attending in-person.  There are higher-end tools like The Social CollectivePathable, and Crowdvine that have a nice feature set, but also an accompanying price tag.  Twitter is free and can be used without those tools, but takes some organizing:

  • blog post about a study of how Twitter is being used at conferences
  • paper: comprehensive academic view of Twitter use for conferences
  • great post from Travolution Summit 2009 about their Twitter use experience)

If you want to provide a virtual audience with content richer than Twitter’s 140 character information nuggets, there are new products emerging.  They not only harness the power of Twitter, but also combine a video/audio feed so that everyone can discuss the same content from wherever they are.  Your virtual audience will have a much stronger “feel” for your conference content.

twebevent_logo twebevent.com is one such product.  It allows you to present your brand as the host, stream the live or recorded video, and combine it with a Twitter Chat using whatever Hashtag you prefer…..all for FREE.   twebevent is a new start-up so you may encounter some blips, but if you use the customer feedback (blue button on the right edge of their page), you can give your opinions for product direction.

twebevent provides the :mashup” environment, but a host still need to find a way to video capture and stream. Companies like Speaker Interactive can help with those logistics.  Products like ustream.tv and livestream.com can handle the live streaming.  Qik will even live stream from your phone.  YouTube and Vimeo are two good options for uploading recorded video.  In any of those cases, just copy the embed code to a twebevent and it will appear for your audience.

If you prefer to keep things really simple, avoid the complexities of video and just open up a phone bridge through providers like talkshoe or blogcastradio and connect the audio stream embed into the twebevent.

If anyone has any questions or comments, I am happy to connect.  If you want to read more, check out the lessons learned from the first twebevent live trial or try my previous blog posts re: “Future Conferences”  part 1 and part 2.

2 responses to “twebevent – video and Twitter

  1. All great ideas but I would also add another item to it: consider doing a virtual event/meeting. Virtual events and meetings are a great way to stay in front of customers, generate new leads and help close business already in the pipeline. These solutions are being deployed so rapidly by companies that the market is projected to exceed $18 billion by 2015. If you are interested in how you can use virtual environments attend the Virtual Edge Summit Feb. 22-23 (virtually or in-person if you are in/near Silicon Valley). There is no registration fee if you take a short survey.

    Virtual Edge Summit 2010 is the only event that focuses exclusively on providing education, training and solutions for planning and producing virtual events, meetings and communities. Over 2 days, 80 experts will share their experience with you, and be available for one-on-ones. The event also offers a rich program for featuring experts from Cisco, Stanford, IBM, Disney SAP, Oracle, Intel as well as top virtual technology and service providers like InXpo, ON24, 6Connex, Stream57, CGS VirtualEvents365, George P. Johnson, Unisfair and Digitell.

    When: February 22-23, 2010 8am until 6pm

    Where: At the Santa Clara Convention Center in California and virtually in browser based virtual environments offering 2D and 3D experiences.

    Register at http://www.VirtualEdgeSummit.com

  2. Aditya, thx for your comment. Cece just sent me an invite recently.

    Personally I think that InXpo and other 3D simulation environments for virtual events are going to take a while to catch on. However, I encourage everyone to try them out.

    I expect that more hybrid approaches that include an online component that mixes with the real live element will be more popular in the short term.

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